Wawa introduced its secret menu in 2018, offering exclusive products like Birthday Cake smoothies, and rainbow-colored bagels, all at the click of a discreetly placed button on their ordering screens (bottom left corner, if anyone’s wondering…).
Eventually, the Secret Menu evolved to feature their limited edition holiday themed beverages, with new Menu designs needed for each holiday.
Under art direction from the Archer Group, I illustrated and designed Secret Menu’s for Valentine’s Day and the 4th of July. I also provided social media content for the 2018 Halloween Secret Menu, illustrating a choose-your-own-adventure on Instagram, and shooting a series of spooky videos for Facebook and Twitter.
Wawa’s Secret Menu
Services
illustration
Ordering screen design
Animation storyboading
social media content
Valentine’s Day Entrance Screen
Process sketches
Valentine’s Day Social Media
Videos using cut paper and stop motion
4th of July Entrance Screen
Process sketches
Diorama
Cut paper, swedish fish on wires, homemade for Twitter
Halloween Secret Menu social media
Video shorts created to promote the 2018 Halloween secret menu beverages.
Halloween Instagram Choose-Your-Own Adventure
Illustrations for a spooky choose-your-own-adventure instagram game. Play here.
