September is Life Insurance Awareness Month. And at PennMutual, they wanted to show the importance of having life insurance by driving people to this landing page to learn more and find an adviser to obtain life insurance.
With a team from Archer Group, I assisted in the layout and design of the LIAM landing page, which presented a survey PennMutual gathered on the subject of life insurance.
I also created Instagram stories to drive users to this page, and banners that would appear on The Bump during the month of September.