New York Public Library

I was tasked with creating a modular quote series for the New York Public Library, with art direction from David Graveen at Popcorn Custom Products.

We followed NYPL's brand guidelines, using solid fields of color dictated in their branding and NYPL's own sans serif font. Quotes and colors are able to be swapped out for others. This was initially applied to magnets and mugs, and has been expanded to bookmarks, tote bags, and posters.

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