elliott woolworth
elliott
woolworth
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New York Public Library

Modular & Campaign Design, Typography
New York Public Library Quote Series

New York Public Library Quote Series

I was tasked with creating a modular quote series for the New York Public Library, with art direction from Popcorn Custom Products.

We followed NYPL's brand guidelines, using solid fields of color dictated in their branding and NYPL's own sans serif font. Quotes and colors are able to be swapped out for others. This was initially applied to magnets and mugs, and has been expanded to bookmarks, tote bags, and posters.

Shop these products here.

 11 oz mug example with Neil Gaiman quote

11 oz mug example with Neil Gaiman quote

 A selection of quotes on 2.5 × 3.5 magnets.

A selection of quotes on 2.5 × 3.5 magnets.

 Fran Lebowitz's magnet was shown on The Tonight Show with Jimmy Fallon!

Fran Lebowitz's magnet was shown on The Tonight Show with Jimmy Fallon!

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