elliott woolworth
elliott
woolworth
Gerald R. Ford Presidential Library & Museum

I am a Ford, Not a Lincoln

Product Design
Gerald R. Ford Presidential Library & Museum

Gerald R. Ford Presidential Library & Museum

Gerald Ford, after being sworn in as vice president in December 1973, said:

“I am a Ford, not a Lincoln. My addresses will never be as eloquent as Mr. Lincoln’s. But I will do my very best to equal his brevity and his plain speaking."

Using the first line of this quote, I set up a design to reflect that of an old campaign button - and applied it to line of products to be sold in the Gerald R. Ford Presidential Museum Store.

 Magnets and packaging

Magnets and packaging

 Notecard set

Notecard set

 Mugs

Mugs

 T-shirts

T-shirts